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SJE® Celebrates 50 Years of Innovation, Growth, and Global Impact

DETROIT LAKES, Minnesota (July 1, 2025) SJE®, the global industry leader in control systems, proudly celebrates its 50th anniversary – a milestone that reflects five decades of passion, purpose-driven innovation, and trusted partnerships with global customers and communities across the U.S., China, and Mexico. Founded in 1975, SJE has built a reputation for delivering reliable, high-performance control solutions through the seamless integration of engineering and manufacturing. From residential to commercial, municipal, and industrial applications, SJE has become one of the most trusted names in control solutions, helping to shape the future of the control solution industry. With more than 800 employees, 65 design and utility patents, 15 locations in three countries, and nine product brands, SJE continues to lead with innovation and quality. Its legacy is powered by a relentless drive to solve problems and protect the world’s most vital resource. “To reach 50 years in business is both an honor and a reflection of the extraordinary people behind our success,” said Bjorn Haldorsen, CEO of SJE. “As we celebrate this milestone, we’re not just reflecting on our history – we’re honoring the employees, customers, and partners who have shaped it. Thank you for helping us build a proud past and a promising future.” SJE is comprised of a family of industry-recognized brands such as: SJE Rhombus, CSI Controls, PRIMEX, Ohio Electric Control (OEC), Revere Control Solutions, Horlick, ICON Technologies, Altronex, and L.W. Allen Pumps. SJE’s journey began when Steve Johnston had a bold vision to help his neighbor solve a septic holding tank issue. The first product, the Tank Alert Alarm, helped to ensure septic tanks did not overflow. This product laid the foundation for decades of trusted performance and continuous growth. Today, SJE engineers and manufactures high-quality products and control solutions that serve customers in the water, wastewater, energy, and industrial OEM markets. The SJE products and solutions have an impact on the environment, improve lives, and protect local communities. Looking ahead, SJE remains committed to expanding its impact through investing in the talent that will drive the next era of product innovation, entering new markets, and strategic acquisitions. Its mission remains clear: to deliver reliable, efficient systems that help safeguard the planet’s most essential resource – water. For more information on the SJE brands, visit https://sjeinc.com/our-brands.

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Brian Key Joins SJE as Corporate Marketing Manager

DETROIT LAKES, Minnesota (May 12, 2025) – SJE is excited to announce that Brian Key has joined the company as Corporate Marketing Manager. Brian will coordinate marketing strategies and initiatives for SJE and both company divisions, Control and Level-Sensing Technologies (CLT) and Engineered Control Solutions (ECS). This includes integrating marketing into all SJE departments, along with supporting its digital marketing, social media content, website presence, and marketing and attendance at industry trade shows and events. While holding a bachelor’s degree of science in advertising and journalism and a master’s degree in public administration and non-profit management, Brian has more than 27 years of marketing and communications experience from working with corporations, nonprofits, and small businesses. For the past 16 years, he has spearheaded marketing strategies and driven media relations for a variety of clients, such as those in manufacturing, energy, finance, and education. Among other success stories, Brian’s initiatives helped launch new products for Neptune Technology Group and KW Container and achieved unprecedented results for state programs such as Alabama’s Break for a Plate and Veterans for Hope. Brian enjoys building relationships, as well as helping companies and individuals grow. He states that, “Every business has a story, and I enjoy understanding it and finding a way to get it out to the right audience.” Brian’s highly organized approach, combined with experience supporting clients in the water and wastewater industries, will make him a valuable leader for the SJE marketing team. Through the implementation of effective communication and marketing tactics, Brian will support SJE’s growth and development. Brian enjoys spending time with his family. He and his wife, Donna, have three boys and enjoy attending their sporting events. Brian and his family are avid Alabama football and Atlanta United soccer fans. Brian serves as a deacon and teaches in the college ministry at Eastmont Baptist Church, and he serves on the board for the Samaritan Counseling Center in Montgomery, AL.

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Marieangie Escobar – New Southeast Regional Sales Manager

Detroit Lakes, Minnesota (March 31, 2025) – SJE is pleased to announce that Marieangie Escobar has been promoted from Sales Engineer to Regional Sales Manager, effective March 31, 2025. In this new role, Marieangie will oversee SJE’s southeast sales region, which includes North and South Carolina, Tennessee, Florida, Georgia, and Alabama. She will be responsible for providing sales and technical support to manufacturers’ representatives agencies, distribution partners, and other industry professionals. Marieangie has a bachelor’s degree in electronic engineering and more than seven years of experience with SJE. In the past, she worked with the international customer service team. Most recently, she was a Sales Engineer working out of SJE’s headquarters in Detroit Lakes, Minnesota. She was responsible for quoting projects for the engineered control solution division. She also applied a strong background in both standard and engineered products to recommend and direct customers to the best product for their needs. Marieangie brings enthusiasm and great communication skills to the sales team. Additionally, she is passionate about providing solutions and developing new products for the industry. She emphasizes that SJE’s customers are the best, adding that they are very empathetic, enthusiastic, and always willing to help their communities. Marieangie likes working with customers because she plays a part in aiding the future development of a home, community, city, or county. Marieangie loves to go on road trips to explore new cities. One of her recent trips she traveled from Orlando to Sebring Florida to watch the Mobil 1 Twelve Hours of Sebring sportscar race. In her spare time, she enjoys watching sports, Netflix, and exercising.

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SJE Celebrates 50 Years of Business

DETROIT LAKES, Minnesota (March 18, 2025) – SJE Inc. celebrates their 50th anniversary. In advance of anniversary celebrations, SJE Inc. looks back at their legacy as they continue to positively impact lives and future generations around the world by providing exceptional control solutions. Steve Johnson founded SJE in 1975 in Minnesota to provide solutions for a commonly experienced problem. At the time of SJE’s founding, waste holding tanks could not be easily monitored. This meant that homeowners could experience a backup in their home or require a near-emergency service visit. Steve invented the first float in his garage using a plastic bottle and a tether, which used the slack in the tether to measure fluid levels. Now a service call can be made before an issue arises. Since then, SJE’s solutions have been positively impacting communities. Advancements in technology have allowed SJE to offer creative and cutting-edge solutions. Wireless technology, such as Bluetooth, not only benefits property owners who can accurately monitor their systems in real time, but also benefits service providers by allowing them to work proactively and distribute workloads. SJE’s driven innovators will continue to explore solutions that improve lives now and in the future. Now, SJE is the global industry leader in quality control solutions, with over 65 design and utility patents. SJE offers a lineup of standard products and a team of engineers who can provide custom solutions for various commercial and residential applications. Each product is extensively tested both in-house and in the field, demonstrating SJE’s commitment to quality and integrity. SJE’s built-to-last control panels can be found installed at the University of Arizona, Phoenix, Disney World in Orlando, Florida, and many other locations. SJE will celebrate their history with a collection of events at all fifteen of their locations. For details about these events please contact – Julia Bakken at Julia.bakken@sjeinc.com.

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Gabe Holden – New Northeast Regional Sales Manager

DETROIT LAKES, Minnesota (March 18, 2025) – SJE is pleased to announce that Gabe Holden has joined the company as Regional Sales Manager, effective March 17, 2025. In his new role Gabe will oversee SJE’s northeastern sales region, which spans from Illinois to Maine and south to Virginia. He will be responsible for providing sales and technical support to manufacturers’ representative agencies, distribution partners, and other industry professionals. Gabe received a bachelor’s degree from the State University of New York at Oneonta. He has fourteen years of experience. For ten of those years Gabe worked in Industrial Pump Sales with Goulds Pumps. He spent the remaining four years at Parker Hannifin working in their aerospace supply chain group. Gabe not only provided quotes but also managed suppliers to maintain the high standards expected in the aerospace industry. To achieve this, he would regularly visit suppliers to conduct reviews and discuss new opportunities. Gabe loves establishing relationships and solving problems. According to Gabe, finding common ground is important on both a personal and professional level, and that this is necessary to form a trusting relationship. He is looking forward to building and maintaining relationships with our current customers, as well as providing them with the best solutions possible. “We are very excited to welcome Gabe to the CLT Team and look forward to his leadership in the northeast region,” commented Matt Murray, VP of Sales & Marketing. One of Gabe’s favorite things to do is spend time with his wife, three sons, and their Australian Shepherd named Porter. He also enjoys playing golf, hiking, and likes spending time outdoors. In his spare time, he coaches both little league baseball and recreational basketball.

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Andrew Baines – New APAC Sales Manager

DETROIT LAKES, Minnesota (March 17, 2025) – SJE is eager to share that Andrew Baines will be joining the company in a new role, Asia Pacific (APAC) Sales Manager as of March 17, 2025. He will support SJE’s Suzhou, China location as well as drive growth in the APAC region. Andrew received his Bachelors Degree in Integrated Engineering from Nottingham Trent University, United Kingdom. He has nearly forty years of experience with adjacent businesses, 25 of those years are in the APAC region. During his time with Flowserve, he had the opportunity to work in the United Kingdom, Singapore, and Australia. Andrew has held a variety of leadership positions including, Director of Customer Service Order Acquisition, General Manager, and Vice President of Sales. Andrew is passionate about the teams he works with and delivers outstanding customer service. His experience building successful organizations and growing businesses, demonstrates the importance of mentorship, training, and consistent feedback. Andrew states that integrity is a fundamental key to success as well and believes that “a promise is a promise.” He explains that this not only improves the company but also the customer experience. Andrew is excited to work with the SJE team and is looking forward to growing SJE’s business in the APAC region. “We are very excited to welcome Andrew to the CLT Team and look forward to his leadership in the APAC region” commented Matt Murray, VP of Sales & Marketing. Andrew has three children, the youngest of which is eighteen. His wife was born in Indonesia is an excellent cook and has set up her own small food business. Andrew plays tennis competitively, has completed over thirty half-marathons, and the Melbourne full marathon. He is currently training for his next half-marathon in Sydney.

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SJE Inc: Industry Leading Control Solutions
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