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Shoreline Mechanical Sales Ltd.

Shoreline Mechanical Sales Ltd. Joins SJE Rhombus as New Rep for Atlantic Canada

SJE Rhombus is excited to announce that Shoreline Mechanical Sales Ltd. is our new manufacturers’ representative agency for Atlantic Canada (New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador). Shoreline Mechanical Sales Ltd. has been representing leading manufacturers in the plumbing and heating industry since 1998. In addition to representing SJE Rhombus, they represent several leading manufacturers, including MOEN, BLANCO, Bosch, Rheem, TurboTorch, Sioux Chief, Watts Water Technologies and Mansfield product lines. Shoreline Mechanical Sales Ltd. is an exciting addition to SJE Rhombus’ extensive manufacturers rep network. You can learn more about them at www.shorelinemechanical.ca.

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ana bashi

Ana Bashi Joins SJE as Chief Financial Officer

SJE is excited to announce that Ana Bashi will join SJE as Chief Financial Officer (CFO) starting on Monday, October 30, 2023. Bashi replaces Interim CFO Michael Smith, who will assist with her transition. Bashi brings with her an impressive background with over 18 years of experience in various leadership and financial roles, including positions as controller, executive finance director, vice president of finance and CFO. She has worked in various industries, including aerospace, automotive, motorsport aftermarket, food, water and wastewater. Most recently, Ana was the CFO at Newterra, a manufacturing company located in Pittsburg, Pennsylvania. Prior to that she spent three years as a CFO with Airtech Group. Ana is originally from Albania and immigrated to the United States with her family during her adolescence. Ana holds an MBA from the Vienna Austria University of Economics and Business and her International MBA from University of South Carolina Moore School of Business.

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bjorn haldorsen

Bjorn Haldorsen Promoted to SJE Chief Executive Officer

SJE is excited to announce that Bjorn Haldorsen has been promoted to Chief Executive Officer.  Haldorsen joined SJE in May 2022 as President of the Engineered Division.  Mike Sutter, the current Chief Executive Officer, will transition to the SJE Board of Directors. Haldorsen has had a successful business management career, with leadership roles in manufacturing companies and across diverse industries, technologies and routes to market. Prior to joining SJE, Haldorsen held the position of President of North America at Colson Group. He headed their North American business operations, with a focus on growth and strategic initiatives to best service the marketplace. He spent 18 years at Flowserve Corporation and served in various regional and global leadership roles that culminated in the role of Vice President and General Manager for the Industrial Pump  Operations.  Haldorsen also spent 8 years at Honeywell International.  His background brings valuable experience to his new role at SJE. “Since joining SJE, I have had the opportunity to work with a lot of talented, hard-working team members and look forward to growing SJE to new levels of performance.”  Haldorsen said. “I knew when I joined SJE it was a great company, and I am honored to become CEO.” Haldorsen received his bachelor’s degree in Purchasing and Logistics Management from Arizona State University and his M.B.A. in International Finance from Thunderbird School of Global Management.

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bornquist inc logo

Bornquist Inc. Joins SJE Rhombus® as New Manufacturers’ Rep for Northern Illinois

Effective immediately, Bornquist Inc. is SJE Rhombus’ new manufacturers’ representative for Northern Illinois, including the city of Chicago. Bornquist is an official manufacturers’ representative based out of Chicago. Founded in 1937, they have nearly 90 years of experience in fluid handling applications, including steam, hydronics, plumbing, chilled water and condensed water service, as well as industrial applications. They serve and educate a wide range of customers, including wholesalers, general contractors, mechanical and plumbing contractors, architects, mechanical engineers, industrial users and institutions. With over 60 employees in two locations, 34,000 sq. ft. of fully stocked warehouse space, full fabrication capabilities and educational facilities and resources, Bornquist is an exciting addition to SJE Rhombus’ extensive manufacturers’ rep network. In addition to SJE Rhombus’ complete line of pump control products, Bornquist’s line card includes: Bell & Gossett, Bock Water Heaters, Cl-Val, Danfoss, Goulds, Panasonic and more. To learn more, visit www.bornquist.com.

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chad thompson

Chad Thompson Joins SJE as Regional Sales Manager for the Southeast

SJE is excited to introduce Chad Thompson, our newest Regional Sales Manager! Chad will be responsible for the Southeast Region (North Carolina, South Carolina, Tennessee, Virginia, Georgia, Florida and Alabama) upon Tim Callander’s retirement at the end of the year. “I needed a change of pace and wanted to work for a great, reputable company,” Chad said. “SJE provided both. I had heard great things about working for them.” Chad has over 15 years of experience in the water industry, seven of which have been in sales. His favorite thing about the industry is the tight-knit community and the amazing people. Outside work, Chad enjoys boating, fishing, live music, sporting events and traveling.

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ellie mulcahey

Ellie Mulcahy Joins SJE as President of Standard Division

SJE is pleased to announce that Ellie Mulcahy has joined the Leadership Team as President of the Standard Division. She will have responsibility for the entire Standard Products division, the largest division of SJE. SJE has experienced tremendous growth over the last decade.  In today’s fast-moving and ever-changing business landscape, SJE determined that someone with Ellie’s talent, experience and vision would help build on their 40+ years of success with Standard Products solutions in the market. “Ellie brings a tremendous level of leadership and operations experience in multi-site manufacturing environments to SJE, including senior management roles at Heico, IDEX Corporation, EVRAZ and SET Enterprises,” said Dave Thomas, President and CEO of SJE. Ellie describes herself as a “proven results-driven leader with a passion for manufacturing, quality improvement and cost management.” She has experience in domestic and international management in a variety of industries and manufacturing environments. She is also skilled in operational excellence, full P&L responsibility and supply chain management. She will be based out of her home office near Chicago, Illinois.

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